Nielsen Media Impact
TOTAL MEDIA FUSION, THE NATIONAL DATA POWERING NIELSEN MEDIA IMPACT
The intelligence behind Nielsen Media Impact is Nielsen’s Total Media Fusion National dataset, which incorporates media usage from TV, smartphone, tablet, computer, video streaming, magazine, cinema and digital place-based media. Designed specifically for media planning and analytics, it’s the fuel for Nielsen Media Impact and the most granular and comprehensive data available for cross-media planning.
Learn more about the Media Impact solution and benefits.
ADVANCED AUDIENCE PLANNING ACROSS MEDIA PLATFORMS
As audience based advertising evolves, going beyond age and gender is necessary in planning to reach your desired audience. Nielsen Media Impact offers targets beyond basic demographics such as behavioral, attitudinal, media behavior attributes with the ability to ingest custom client segments.